What
happens when salesletters
become
“stale?”
If you’ve ever been someone’s affiliate for a year or more, you’ve watched as your conversion rate gradually dropped. Why?
Once most potential
customers have been exposed to a salesletter, and they’ve made
their decisions -- either “Yes” or “No”
-- the market is saturated. The salesletter becomes “stale.”
When this happens, most other companies do nothing and their affiliates
suffer.
By contrast, we regularly
work with a team of professional copywriters and have them develop brand
new letters with fresh angles, and even more compelling risk-free offers.
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